Why You Need to Take Back Ownership of Your Customer Relationships You might think of yourself as a digital marketing master. After all, you can target customers based on their location, age, and interests, and you can use all of this information to shape your visual marketing campaigns. But where does all this information come …
Customer’s Videos Tell A Better Story About Your Product
In high school, the language I most fell in love with happened to be a dead one: Latin. Sure, it’s spoken at the Vatican, and when I first began to study the tongue of Virgil and Catullus, friends joked that I could only use it if I moved to Rome. Tempting, but church Latin barely resembles the classical …
The Next Battlefield: Your Customer’s Camera
Everyday Instagrammers upload an average of 95 million photos. The ubiquity of the smartphone and its integrated camera has brought about a new era in consumer behavior. Consumers are increasingly exploring the physical world through their camera digital lens, spending a large portion of their time with their smartphone and camera and sharing pictures and …